Start by sharing the Boost Your Content top influences. Stick to the policy of giving and take. Then they will take your positive notice of your request to share. Find and make a list of the similar posts like yours. Comment on their posts and send a complimentary e-mail. Try to follow 2 top influences rather than ten small influences.
Research shows that customers make decisions based on the brand they can identify with or feel good. Content is your first impression on their minds. It is important to understand your customer's preferences and needs for developing an engaging content. Nothing can beat the consistent and custom made content.
Go interactive
According to the Journal Of Interactive Advertising advertisement is about mutual action between consumers and producers. Interactive advertising not only allows users to interpret ad in unique ways but also encourage them to engage actively in marketing communications. Your content should be able to generate lots of inquiries and questions about the product. Feedback is vital for making future marketing strategy.
Re post your content
Good content is 'Liquid in the form'. You should be able to recycle it and reuse it for different channels and mediums. This maximizes the exposure. Remember that some of your customers may be more comfortable with text rather than images. Syndicate your blog to get maximum visitors. People are more attractive to the content if it is easily downloadable and easy to share over various social networks.
Keep it positive
Active Posts breed positive results. Studies have shown that positive social media posts get more online interactions. Facebook has found that seeing positive posts influences people post positive updates and seeing negative posts forces people post negative updates and that an absence of emotions on their News Feed leads them to post less overall. The tone of your tweet, update and post matters. A smiling face on Instagram is worth millions of words.
Add the human element
People are a governing force in the whole process of digitization, and they love to interact with each other. According to many studies about the importance of human element in the content, it was found that personal stories from real people can be used to connect with the customers on much larger scale. They give a face to any company. But it is vital to maintaining authenticity and transparency while representing real employees. No need to hire actors or people from stock imagery.