Here's how you can improve your product listings for your E-commerce business in 4 easy steps!
1. Provide a Detailed Product Description
Although photos are a must, do not underestimate the value add of written words. Your virtual customers will still require a useful description that offers information regarding product pricing, specifications, product care, shipping and various other essential details. The E-Commerce regulation requires that the price must explicitly mention. An informative product description is an excellent way to persuade your online customers that your product is worth purchasing.
2. Make the Product Description More Enjoyable To Read
Keep the product description a focused piece to help you make a sale, instead of lengthy creative writing. You can easily witness your sales soar by improving your online customer's experience for your E-Commerce business. If you are not proficient with words, consider hiring a copywriter to add polish and persuasion to your listings.
3. Include Long Tail Keywords to Make Your Products Easy To Find
If you find yourself struggling to attain good rankings in the search results, you can overcome this and get more search traffic by including long tail keywords. Four keywords or more are adequate. The longer the keyword, the simpler it is for you to rank high for that keyword in search engines. Find the most in-demand relevant keyword and expand it for longer variations. For instance, if the long tail keyword you are targeting is 'Weight loss guide for beginners,' you can generate many more daily visitors through the long tail search for fitness niche such as:
• best weight loss guide for beginners
• beginners weight loss guide
• free weight loss guide for beginners
• download weight loss guide
4. Tell A Story and Talk About the Product Benefits
In addition to mentioning the features, it is important to present the result in a way that is appealing and engaging. Customers want to buy a product, so it must clearly explain 'what's in it for them.' A straightforward headline and an engaging story will add personalized appeal and highlight the product benefits. The font size must be just right, and an array of colors can skilfully draw attention to the headlines and bullet points. Some brands tell the whole story behind the product, so the customers know how it's made it will add value to their lives.